A specialised agency in PR, influencer marketing, brand & celebrity management We build narratives that shape culture, elevate brands, and create real impact across music, entertainment and lifestyle. With deep industry expertise and a strong network across labels, OTT platforms, creators and talent, we deliver strategy-led, high-visibility campaigns. At Alltere PR, we don’t just manage perception, we build powerful stories that travel.
Curate communication strategies that spark influence, elevate narratives and amplify the presence of brands and celebrities across their industries.
Ankita Anthony is a strategic brand and communications leader with over 18 years of experience across entertainment, lifestyle, fashion, music and talent. Before founding Alltere PR in 2021, she led PR for iconic brands like ZEE TV, Balaji Telefilms, ALTBalaji, Shemaroo, MTV, as well as lifestyle giants such as Diageo and Lakmé Fashion Week.
Her expertise spans large-format entertainment launches, culture-shaping music IPs, and reputation-building for some of India’s most influential creators and companies. With a sharp instinct for storytelling and a deep understanding of the entertainment and lifestyle ecosystem, Ankita built Alltere PR into a boutique, yet high-impact agency powered by a founding team with over two decades of experience across PR, marketing and talent.